Advertising Plan On the basis of outputs and products of the preceding phase (Innovative information /communication tools), will be realized an Advertising Plan on the theme of Education Abandon . The Plan will consist in: graphic sketches, scripts, key spots, selection of media . GOALS To Increase the visibility and the approach to information and guidance services by means of techniques and channels related to Communication and Advertising. RESULTS Regaining of confidence in the information, guidance and training services. Diversification and qualification of the services' offer. PRODUCTS Posters, depliants, brochures, editorials, key spots, in 5 languages.